This young woman's 'murder' was actually a very good thing

Civic Nation wants everyone to vote, even if it means going to a party first

Published On
Oct 16, 2018

Editor's Pick

In what seems like the climax of a young-adult slasher flick, Jenny is dead, stabbed through the heart, and any one of her “friends” now trapped in the house could be the killer. The tension rises as accusations fly, leading inevitably to more violence.

Until Jenny’s alarm interrupts the drama. She pops up, wholly alive, and announces, "Polls close in an hour. We gotta go! We'll finish this up later." The entire group’s priorities then shift from the murder mystery game they’re playing to a trip to the voting booths to cast their ballots in the midterm elections (hopefully after Jenny cleans herself up).

The new "Vote Together" campaign for progressive non-profit group Civic Nation from Phenomenon encourages Americans to make voting a fun, group activity, by planning parties, cookouts, parades and other gatherings and voting en masse.

It features the 90-second “Jenny’s Dead,” directed by Bob Industries’ Brigg Bloomquist, and a 15-second spot directed by Evan Sartory  that details different options for events. In 2016, when the initiative began, there were only nine gatherings, but that swelled to 57 the year after. This year, Civic Nation expects between 500 and 800 events across the country.

The spots are running on social and digital channels beginning today. Potential hosts can also find a downloadable toolkit to help them plan their own voting event at https://votetogetherusa.org.

Credits

Date
Oct 16, 2018
Client:
Civic Nation
Agency:
Phenomenon
CEO & Founder:
Krish Menon
President:
Erica Hoholick
Chief Strategy Officer:
Jason De Turris
Executive Creative Director:
Jay Gelardi
Creative Director:
Tim Bateman
Creative Director:
Jonathon Runkle
Chief Production Officer:
Kat Friis
Senior Producer:
Karin Ostrander
Brand Lead:
Naz Heyat
Brand Supervisor:
Adam Fishbein
Production Company:
Bob Industries
Director:
Brigg Bloomquist
Director of Photography:
Pablo Berron
EP/Managing Partner:
TK Knowles
EP/Managing Partner:
John O’Grady
Executive Producer:
Brian Etting
Line Producer:
Andrew Keller
Post & VFX Editorial Company:
Optimus
Editor:
Angelo Valencia
Assistant Editor:
Emily Hayes
Post Producer:
Joanna Woods
Music Composer:
Alain Emile
Music Supervision:
Good Ear Music Supervision
Music Track:
Someday by The Strokes
Sound Design/Mix/ Telecine Company:
Therapy
Sound Designer/Mixer:
Eddie Kim
Colorist:
Omar Inguanzo
Executive Producer:
John Ramsay
Producer:
Juliana Watson

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