In what seems like the climax of a young-adult slasher flick, Jenny is dead, stabbed through the heart, and any one of her “friends” now trapped in the house could be the killer. The tension rises as accusations fly, leading inevitably to more violence.
Until Jenny’s alarm interrupts the drama. She pops up, wholly alive, and announces, "Polls close in an hour. We gotta go! We'll finish this up later." The entire group’s priorities then shift from the murder mystery game they’re playing to a trip to the voting booths to cast their ballots in the midterm elections (hopefully after Jenny cleans herself up).
The new "Vote Together" campaign for progressive non-profit group Civic Nation from Phenomenon encourages Americans to make voting a fun, group activity, by planning parties, cookouts, parades and other gatherings and voting en masse.
It features the 90-second “Jenny’s Dead,” directed by Bob Industries’ Brigg Bloomquist, and a 15-second spot directed by Evan Sartory that details different options for events. In 2016, when the initiative began, there were only nine gatherings, but that swelled to 57 the year after. This year, Civic Nation expects between 500 and 800 events across the country.
The spots are running on social and digital channels beginning today. Potential hosts can also find a downloadable toolkit to help them plan their own voting event at https://votetogetherusa.org.