This young woman's 'murder' was actually a very good thing
Civic Nation wants everyone to vote, even if it means going to a party first
Editor's Pick
In what seems like the climax of a young-adult slasher flick, Jenny is dead, stabbed through the heart, and any one of her “friends” now trapped in the house could be the killer. The tension rises as accusations fly, leading inevitably to more violence.
Until Jenny’s alarm interrupts the drama. She pops up, wholly alive, and announces, "Polls close in an hour. We gotta go! We'll finish this up later." The entire group’s priorities then shift from the murder mystery game they’re playing to a trip to the voting booths to cast their ballots in the midterm elections (hopefully after Jenny cleans herself up).
The new "Vote Together" campaign for progressive non-profit group Civic Nation from Phenomenon encourages Americans to make voting a fun, group activity, by planning parties, cookouts, parades and other gatherings and voting en masse.
It features the 90-second “Jenny’s Dead,” directed by Bob Industries’ Brigg Bloomquist, and a 15-second spot directed by Evan Sartory that details different options for events. In 2016, when the initiative began, there were only nine gatherings, but that swelled to 57 the year after. This year, Civic Nation expects between 500 and 800 events across the country.
The spots are running on social and digital channels beginning today. Potential hosts can also find a downloadable toolkit to help them plan their own voting event at https://votetogetherusa.org.
Credits
- Date
- Oct 16, 2018
- Client :
- Civic Nation
- Agency :
- Phenomenon
- CEO & Founder :
- Krish Menon
- President :
- Erica Hoholick
- Chief Strategy Officer :
- Jason De Turris
- Executive Creative Director :
- Jay Gelardi
- Creative Director :
- Tim Bateman
- Creative Director :
- Jonathon Runkle
- Chief Production Officer :
- Kat Friis
- Senior Producer :
- Karin Ostrander
- Brand Lead :
- Naz Heyat
- Brand Supervisor :
- Adam Fishbein
- Production Company :
- Bob Industries
- Director :
- Brigg Bloomquist
- Director of Photography :
- Pablo Berron
- EP/Managing Partner :
- TK Knowles
- EP/Managing Partner :
- John O’Grady
- Executive Producer :
- Brian Etting
- Line Producer :
- Andrew Keller
- Post & VFX Editorial Company :
- Optimus
- Editor :
- Angelo Valencia
- Assistant Editor :
- Emily Hayes
- Post Producer :
- Joanna Woods
- Music Composer :
- Alain Emile
- Music Supervision :
- Good Ear Music Supervision
- Music Track :
- Someday by The Strokes
- Sound Design/Mix/ Telecine Company :
- Therapy
- Sound Designer/Mixer :
- Eddie Kim
- Colorist :
- Omar Inguanzo
- Executive Producer :
- John Ramsay
- Producer :
- Juliana Watson
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