KLM has joined the rush for brands to associate themselves with space travel, (following in the footsteps of Red Bull, Axe and others) by offering consumers a trip to space as part of a competition.
The campaign, by RAPP/DDB & Tribal Amsterdam, supports the Space Expedition Corporation (SXC), which aims to launch the first commercial space trip from Curacao on January 1st, 2014. On the 22nd of April, KLM will launch a high altitude balloon from the Nevada desert in the USA. It will carry cameras and a GPS to monitor and follow its exact progress into space. As the balloon approaches space, it will expand and eventually pop, its load floating back to earth on a parachute. Before KLM launches the balloon, consumers will be able to predict online where the balloon will reach its highest point. The most accurate prediction will win a flight for two to Curacao, a stay at a luxury hotel and a spaceflight for one aboard the SXC Lynx spaceship. MediaMonks was the production company for the website, which goes live today.