Canal+ Suggests Voodoo Could Help in France's Biggest Soccer Battle

Campaign by BETC Includes a Website Where You Can Stick Virtual Pins in Players

Published On
Feb 23, 2018

Editor's Pick

This weekend, French soccer battle the Classico (Olympique de Marseille VS Paris Saint Germain) will be broadcast live and exclusively on Canal+.

In a promotional ad for the broadcast, agency BETC Paris suggests an unexpected explanation for all things going wrong during the game: what if it's down to voodoo? The film, directed by Stephen Cafiero of Rita, shows supporters from each of the rival teams in front of their TV-screens, taking turns in trying to influence the game by sticking pins in voodoo dolls.

The campaign also includes a website that lets supporters "sting" a virtual doll of the rival team.

Credits

Date
Feb 23, 2018
Brand :
Canal
Client :
Canal
Agency :
BETC-Paris
Client :
Mathilde Villette
Client :
Jordane de Villaret
Client :
Gauthier Lapeyronnie
Agency Management :
Guillaume Espinet
Agency Management :
Valentin Beck
Agency Management :
Thibault Cuisiniez
Agency Management :
Pierre-Alain Moreau
Executive Creative Director :
Stphane Xiberras
Creative Director :
Eric Astorgue
Art Director :
Guillaume Fouquere
Digital Art Director :
Guilaume Simonneau
Copywriter :
Danae Bilheude
Digital Copywriter :
Charles Barraud
Traffic Director :
Elodie Diana
Print Production :
Sarah Belhadj
TV Producer :
Coumba Fall
Production Company :
RITA
Sound Production :
LGM
Director :
Stephen Cafiero

Need a credit fix? Contact the Creativity Editors

Industry
Project Type