Canal+ Suggests Voodoo Could Help in France's Biggest Soccer Battle
Campaign by BETC Includes a Website Where You Can Stick Virtual Pins in Players
Feb 23, 2018
This weekend, French soccer battle the Classico (Olympique de Marseille VS Paris Saint Germain) will be broadcast live and exclusively on Canal+.
In a promotional ad for the broadcast, agency BETC Paris suggests an unexpected explanation for all things going wrong during the game: what if it's down to voodoo? The film, directed by Stephen Cafiero of Rita, shows supporters from each of the rival teams in front of their TV-screens, taking turns in trying to influence the game by sticking pins in voodoo dolls.
The campaign also includes a website that lets supporters "sting" a virtual doll of the rival team.