Chevy Sonic : Claw Game
Play the Claw.
Published On
Dec 22, 2011
Editor's Pick
After that last outdoor stunt, it's no wonder GSP and Chevy Sonic pulled another big one off. The brand launched an interactive, 3D projection mapped, billboard version of the classic arcade claw game, where consumers could navigate the claw to win prizes. One of the winners took home a 2012 Chevy Sonic. This is the first time users have been allowed to interact with a 3D projection, and the work went down in the Guinness Book of World Records as the largest 3D projection mapping ever. Pearl Media handled event and mapping.
Credits
- Date
- Dec 23, 2011
- Brand :
- Chevy Sonic
- Client :
- Chevy Sonic
- Agency :
- Gooby Silverstein & Partners
- Executive Creative Director/Production :
- Jamie Barrett
- Executive Creative Director/Production :
- Hunter Hindman
- Creative Director :
- Joakim Borgstrom
- Associate Creative Director :
- Andrew Bancroft
- Art Director :
- David Byrd
- Art Direction :
- Susan Land
- Senior Copywriter :
- Niklas Lilja
- Copywriter :
- Trey Tyler
- Executive Producer :
- Hilary Coate
- 3D Mapping/Event :
- Pearl Media
- Executive Producer :
- Josh Cohen
- Executive Producer :
- Paul Whitney
- Production Manager :
- Jen Almeida
- Editorial :
- Beast SF
- Editor :
- Brian Lagerhausen
- Assistant Editor :
- Jason Hinkley
- Color/Online :
- Dave Burghardt
- Post Production :
- Ben Somkin
- Mix :
- M Squared
- Audio Engineer :
- Ryan Sibitz
- Composer :
- Matthew Joynt @ Plied
- Producer Assistant :
- Ryan Wilson
- Integrated Art Producer :
- Paymon Parsia
- Copywriter :
- Thomas Kemeny
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Project Type