Tide's Football-Crazy Super Bowl Couple Return for NFL Kickoff Spot
Broncos-Ravens Matchup Gets a Shoutout in Saatchi N.Y. Spot
Sep 06, 2013
Remember Marcus, the San Francisco 49ers fan whose dreams of a Niners Super Bowl victory were dashed by his smart, Tide-wielding, Ravens-loving wife, Carmen? Well, they're both back in Saatchi New York's new commercial for Tide, to kick off the NFL's new season. The ad, which aired during the Broncos-Ravens matchup last night, sees Marcus pulling a bit of a bait-and-switch on Carmen by washing the jerseys of every team that would be playing the Ravens this year -- and then pulling out a clean Broncos jersey at the end.