Tide's Football-Crazy Super Bowl Couple Return for NFL Kickoff Spot
Broncos-Ravens Matchup Gets a Shoutout in Saatchi N.Y. Spot
Published On
Sep 06, 2013
Editor's Pick
Remember Marcus, the San Francisco 49ers fan whose dreams of a Niners Super Bowl victory were dashed by his smart, Tide-wielding, Ravens-loving wife, Carmen? Well, they're both back in Saatchi New York's new commercial for Tide, to kick off the NFL's new season. The ad, which aired during the Broncos-Ravens matchup last night, sees Marcus pulling a bit of a bait-and-switch on Carmen by washing the jerseys of every team that would be playing the Ravens this year -- and then pulling out a clean Broncos jersey at the end.
Credits
- Date
- Sep 06, 2013
- Brand :
- Tide
- Client :
- Tide
- Agency :
- Saatchi & Saatchi-New York
- Chief Creative Officer :
- Con Williamson
- Global Creative Director :
- Maru Kopelowicz
- Creative Director :
- Laura Mulloy
- Associate Creative Director, Copywriter :
- Luke Behrends
- Associate Creative Director, Art Director :
- Keiji Ando
- Producer :
- Daniel Miller
- Production Company :
- Uber Content
- Editor :
- Mike Douglas
- Music and Sound Design :
- Beacon Street Studios
- Finishing and Graphics :
- Light of Day
- Mixer :
- Rob DiFondi
- Colorist :
- Tom Poole
- Editorial :
- Cutting Room Films
- Mixing :
- Sound Lounge
- Owner/Executive Producer :
- Phyllis Koenig
- Owner/Executive Producer :
- Preston Lee
- Executive Producer :
- Steve Wi
- Head of Production :
- Mamta Trivedi
- Director :
- Chris Hooper
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Project Type
