Tide's Football-Crazy Super Bowl Couple Return for NFL Kickoff Spot

Broncos-Ravens Matchup Gets a Shoutout in Saatchi N.Y. Spot

Published On
Sep 06, 2013

Editor's Pick

Remember Marcus, the San Francisco 49ers fan whose dreams of a Niners Super Bowl victory were dashed by his smart, Tide-wielding, Ravens-loving wife, Carmen? Well, they're both back in Saatchi New York's new commercial for Tide, to kick off the NFL's new season. The ad, which aired during the Broncos-Ravens matchup last night, sees Marcus pulling a bit of a bait-and-switch on Carmen by washing the jerseys of every team that would be playing the Ravens this year -- and then pulling out a clean Broncos jersey at the end.


Sep 06, 2013
Brand :
Client :
Agency :
Saatchi & Saatchi-New York
Chief Creative Officer :
Con Williamson
Global Creative Director :
Maru Kopelowicz
Creative Director :
Laura Mulloy
Associate Creative Director, Copywriter :
Luke Behrends
Associate Creative Director, Art Director :
Keiji Ando
Producer :
Daniel Miller
Production Company :
Uber Content
Editor :
Mike Douglas
Music and Sound Design :
Beacon Street Studios
Finishing and Graphics :
Light of Day
Mixer :
Rob DiFondi
Colorist :
Tom Poole
Editorial :
Cutting Room Films
Mixing :
Sound Lounge
Owner/Executive Producer :
Phyllis Koenig
Owner/Executive Producer :
Preston Lee
Executive Producer :
Steve Wi
Head of Production :
Mamta Trivedi
Director :
Chris Hooper

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Project Type