Tide's Football-Crazy Super Bowl Couple Return for NFL Kickoff Spot

Broncos-Ravens Matchup Gets a Shoutout in Saatchi N.Y. Spot

Published On
Sep 06, 2013

Editor's Pick

Remember Marcus, the San Francisco 49ers fan whose dreams of a Niners Super Bowl victory were dashed by his smart, Tide-wielding, Ravens-loving wife, Carmen? Well, they're both back in Saatchi New York's new commercial for Tide, to kick off the NFL's new season. The ad, which aired during the Broncos-Ravens matchup last night, sees Marcus pulling a bit of a bait-and-switch on Carmen by washing the jerseys of every team that would be playing the Ravens this year -- and then pulling out a clean Broncos jersey at the end.

Credits

Date
Sep 06, 2013
Brand:
Tide
Client:
Tide
Agency:
Saatchi & Saatchi-New York
Chief Creative Officer:
Con Williamson
Global Creative Director:
Maru Kopelowicz
Creative Director:
Laura Mulloy
Associate Creative Director, Copywriter:
Luke Behrends
Associate Creative Director, Art Director:
Keiji Ando
Producer:
Daniel Miller
Production Company:
Uber Content
Editor:
Mike Douglas
Music and Sound Design:
Beacon Street Studios
Finishing and Graphics:
Light of Day
Mixer:
Rob DiFondi
Colorist:
Tom Poole
Editorial:
Cutting Room Films
Mixing:
Sound Lounge
Owner/Executive Producer:
Phyllis Koenig
Owner/Executive Producer:
Preston Lee
Executive Producer:
Steve Wi
Head of Production:
Mamta Trivedi
Director:
Chris Hooper

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Project Type