Heineken Aims to Please Both Men and Women in This Soccer Stunt With a Twist
Stunt Offers Three Guys a Special Chance to Watch UEFA Champions League Final
Jun 07, 2016
In this stunt from Brazil, Heieneken seemingly generously offers to take three guys to a special party to watch the UEFA Champions League soccer final, and at the same time send their girlfriends to a spa for the weekend.
So far, so obvious, but watch out for the twist as the campaign dispenses with some well-established cliches. Hungry Man's Caio Rubini and Fabio Pinheiro directed the spot for Publicis Brazil.