Heineken Aims to Please Both Men and Women in This Soccer Stunt With a Twist
Stunt Offers Three Guys a Special Chance to Watch UEFA Champions League Final
By
Alexandra Jardine
Published On
Jun 07, 2016
Editor's Pick
In this stunt from Brazil, Heieneken seemingly generously offers to take three guys to a special party to watch the UEFA Champions League soccer final, and at the same time send their girlfriends to a spa for the weekend.
So far, so obvious, but watch out for the twist as the campaign dispenses with some well-established cliches. Hungry Man's Caio Rubini and Fabio Pinheiro directed the spot for Publicis Brazil.
Credits
- Date
- Jun 07, 2016
- Agency :
- Publicis-Brazil
- Brand :
- Heineken
- Client :
- Heineken
- Creative Director :
- Hugo Rodrigues
- Creative Director :
- Kevin Zung
- Creative Director :
- Alexandre (X) Vilela
- Art Director :
- Henrique Mattos
- Art Director :
- Ccero Souza
- Art Director :
- Guto Kono
- Copywriter :
- Pedro Lazera
- Copywriter :
- Mariana Albuquerque
- Copywriter :
- Samuel Normando
- Account Management :
- Danilo Ken
- Account Management :
- Daniel Batista
- Account Management :
- Marina Roge
- Creative Planner :
- Eduardo Lorenzi
- Creative Planner :
- Alexandra Varassin
- Creative Planner :
- Rafael Fiorito
- Creative Planner :
- Leonardo Andrade
- Social Strategist :
- Tiago Martinez
- Media :
- Gracieli Beraldi
- Media :
- Giuliana Barletta
- Media :
- Nicolas Lana
- Production :
- Tato Bono
- Production :
- Dani Toda
- Production Company :
- Hungry Man
- Film Director :
- Caio Rubini
- Film Director :
- Fabio Pinheiro
- Managing Partner :
- Alex Mehedff
- Executive Producer :
- Rodrigo Castello
- Executive Producer :
- Renata Corra
- Line Producer :
- Mariana Marinho
- Photography Director :
- Felipe Meneghel
- Post Production Supervisor :
- Rodrigo Oliveira
- Post Production :
- Efecktor
- Fitter :
- Thiago Ceruti
- Color Grading :
- Psycho n look
- Audio Production :
- Jamute
- Vice President, Marketing :
- Daniela Cachich
- Director, Marketing :
- Dario Gargiulo
- Brand Manager :
- Renata Silva
- Sponsorship Manager :
- João Vitor Ribeiro
- Marketing Coordinator :
- Ines Costa
- Senior Marketing Analyst :
- Priscila Fins
- Global Creative Director :
- Bruno Bertelli
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