Heineken Aims to Please Both Men and Women in This Soccer Stunt With a Twist

Stunt Offers Three Guys a Special Chance to Watch UEFA Champions League Final

Published On
Jun 07, 2016

Editor's Pick

In this stunt from Brazil, Heieneken seemingly generously offers to take three guys to a special party to watch the UEFA Champions League soccer final, and at the same time send their girlfriends to a spa for the weekend.

So far, so obvious, but watch out for the twist as the campaign dispenses with some well-established cliches. Hungry Man's Caio Rubini and Fabio Pinheiro directed the spot for Publicis Brazil.

Credits

Date
Jun 07, 2016
Agency :
Publicis-Brazil
Brand :
Heineken
Client :
Heineken
Creative Director :
Hugo Rodrigues
Creative Director :
Kevin Zung
Creative Director :
Alexandre (X) Vilela
Art Director :
Henrique Mattos
Art Director :
Ccero Souza
Art Director :
Guto Kono
Copywriter :
Pedro Lazera
Copywriter :
Mariana Albuquerque
Copywriter :
Samuel Normando
Account Management :
Danilo Ken
Account Management :
Daniel Batista
Account Management :
Marina Roge
Creative Planner :
Eduardo Lorenzi
Creative Planner :
Alexandra Varassin
Creative Planner :
Rafael Fiorito
Creative Planner :
Leonardo Andrade
Social Strategist :
Tiago Martinez
Media :
Gracieli Beraldi
Media :
Giuliana Barletta
Media :
Nicolas Lana
Production :
Tato Bono
Production :
Dani Toda
Production Company :
Hungry Man
Film Director :
Caio Rubini
Film Director :
Fabio Pinheiro
Managing Partner :
Alex Mehedff
Executive Producer :
Rodrigo Castello
Executive Producer :
Renata Corra
Line Producer :
Mariana Marinho
Photography Director :
Felipe Meneghel
Post Production Supervisor :
Rodrigo Oliveira
Post Production :
Efecktor
Fitter :
Thiago Ceruti
Color Grading :
Psycho n look
Audio Production :
Jamute
Vice President, Marketing :
Daniela Cachich
Director, Marketing :
Dario Gargiulo
Brand Manager :
Renata Silva
Sponsorship Manager :
João Vitor Ribeiro
Marketing Coordinator :
Ines Costa
Senior Marketing Analyst :
Priscila Fins
Global Creative Director :
Bruno Bertelli

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