You Have No Clue What Your Marketing is Doing, Says Adobe

Goodby Spot Will Play During Advertising Week Seminars

Published On
Sep 23, 2013

Description

Advertising Week is upon us -- and according to Adobe, people there, especially the marketers, have no idea how their campaigns are doing. Research from Adobe has found that less than half of professionals working in digital marketing think they're proficient at their jobs, and don't really know if their marketing is even working. To support the research, and prove its own mettle, Adobe tapped Goodby Silverstein & Partners to create this fun ad about a fictional company that sells encyclopedias, and is seeing some staggeringly great results from an online banner ad that's getting click, upon click, upon click. That in turn has some ramifications on entire industries. The ad will run on television, and during seminars at Advertising Week.

Credits

Date
Sep 23, 2013
Brand:
Adobe
Client:
Adobe
Agency:
Goodby Silverstein & Partners
Partner:
Rich Silverstein
Associate Creative Director:
Will Elliott
Associate Creative Director:
Patrick Knowlton
Art Director:
Nick Luckett
Copywriter:
Drew Burton
Broadcast Producer:
Sara Krider
Production Company:
PRETTYBIRD
Director:
Isaiah Seret
Co-Founder/Executive Producer:
Kerstin Emhoff
Executive Producer:
Ali Brown
Line Producer:
Bridgitte Pugh
Director, Photography:
James Whitaker
Editing:
Cut + Run
Color and Visual Effects:
A52
Music:
Squeak E. Clean Productions

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Project Type