You Have No Clue What Your Marketing is Doing, Says Adobe
Goodby Spot Will Play During Advertising Week Seminars
Sep 23, 2013
Advertising Week is upon us -- and according to Adobe, people there, especially the marketers, have no idea how their campaigns are doing. Research from Adobe has found that less than half of professionals working in digital marketing think they're proficient at their jobs, and don't really know if their marketing is even working. To support the research, and prove its own mettle, Adobe tapped Goodby Silverstein & Partners to create this fun ad about a fictional company that sells encyclopedias, and is seeing some staggeringly great results from an online banner ad that's getting click, upon click, upon click. That in turn has some ramifications on entire industries. The ad will run on television, and during seminars at Advertising Week.