Choose Your Summer Outdoor Thrills With Coors' VR Experience
Bar Visitors Can Opt for Kayaking, Surfing or Mountain Biking in Campaign From 72andSunny
Editor's Pick
Coors is letting bar-goers choose their summer outdoor adventure with a virtual reality campaign in which they can choose to go white water kayaking (seen here), downhill mountain biking or surfing.
The VR experience, which will also run on YouTube as a series of 360 degrees videos, will be available in thousands of bars across the U.S., with participants using a Google Cardboard viewer. Viewers will be given a Coors Light as a "reward" afterwards, delivered by a brand ambassador.
Each adventure begins with a panoramic view from the top of the Rocky Mountains and lets users choose which "summer mountain" activity they'll explore. All were filmed in Australia. In the surfing VR experience, viewers can ride the Shipstern Bluff in Tasmania, while the kayaking VR course allows them to navigate the waters of Behana Gorge, Wooroonooran. The mountain biking experience was filmed in Cairns, which hosted the Mountain Bike World Cup 2016.
The experience was created by 72andSunny and produced by Unit9.
Credits
- Date
- May 31, 2016
- Brand :
- Coors
- Client :
- Coors
- Agency :
- 72andSunny
- Chief Executive Officer :
- Gavin Hattersley
- Chief Marketing Officer :
- David Kroll
- Senior Director, Brand Marketing :
- Elina Vives
- Director, Marketing :
- Ryan Marek
- Director, Marketing :
- Brendan Noonan
- Associate Marketing Manager :
- Jen Nave Herrmann
- Chief Executive Officer/Founder :
- John Boiler
- Chief Creative Officer, Co-Founder :
- Glenn Cole
- Partner, Executive Creative Director :
- Bryan Rowles
- Partner, Executive Creative Director :
- Jason Norcross
- Creative Director :
- Jed Cohen
- Creative Director :
- Galen Graham
- Lead Designer :
- Anthony Alvarez
- Senior Writer :
- Alberto Garcia Orte
- Junior Designer :
- Chris Ruh
- Junior Writer :
- Matt Fink
- Executive Film Producer :
- Jim Haight
- Senior Producer :
- Perrin Rausch
- Junior Producer :
- Jamie Glass
- Group Brand Director :
- James Stephens
- Brand Director :
- Andrew Krensky
- Brand Coordinator :
- Anthony Fernandez
- Business Affairs Director :
- Christina Rust
- Junior Business Affairs Manager :
- Noah Winter
- Group Director, Strategy :
- Matt Johnson
- Strategist :
- Eddie Moraga
- Production Company :
- Unit9
- Executive Producer :
- Luca De Laurentiis
- Visual Effects Production Manager :
- Rapid VR
- Editorial Company :
- Rapid VR
- Director :
- Dave Klaiber
- Executive Producer :
- Susannah DiLallo
- Producer :
- Rita Gagliardi
- VR Technician :
- Dan White
- Virtual Reality Assistant :
- Bek Hawkey
- Music :
- South Music & Sound Design
- Executive Producer :
- Ann Haugen
- Head of Production :
- Dan Pritikin
- Partner :
- Dan Pritikin
- Creative On-Premise Agency :
- Walton Isaacson
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