Barnardo's : Cling Fits

According to JWT Bangalore, the new print campaign for Levis Red Tab jeans is causing quite a commotion in India.  The images, which are reminiscent of the famous Charles C. Ebbets photograph, "Lunchtime Atop a Skyscraper"

Published On
Nov 02, 2007
Cling Fits

Editor's Pick

According to JWT Bangalore, the new print campaign for Levis Red Tab jeans is causing quite a commotion in India.  The images, which are reminiscent of the famous Charles C. Ebbets photograph, "Lunchtime Atop a Skyscraper" features scantly clad Bollywood actress, Kangana and a shirtless male consort, a campaign geared towards the rapidly westernizing youth in India. Nevertheless, India's society still remains extremely conservative, especially when it comes to close sexual contact.  Although beautifully shot, the ad still has morality crusaders in a tizzy.