FLOW : Close the Tap
Tweet to turn it off.
Published On
Mar 21, 2012

Editor's Pick
For World Water Day, South African water conservation NGO, FLOW (For the Love of Water) is urging Twitter users to close a virtual running tap by tweeting their water-saving messages. The website developed for the campaign, by agency Native, live streams a running tap from Cape Town, a symbol for daily water wastage. The tap will close when it receives enough water saving tweets (10,000) carrying the #CloseTheTap hashtag.
Credits
- Date
- Mar 22, 2012
- Brand :
- FLOW
- Client :
- FLOW
- Agency :
- Native
- Creative Director :
- Adam Whitehouse
- Strategy and Concept :
- Mari Basson
- Strategy and Concept :
- Ashton Hayes
- Strategy and Concept :
- Keenan Mulvaney
- Development :
- Jethro Flanagan
- Development :
- Jamie Golden
- Development :
- James Conrad
- Design :
- Nelleke van der Maas
- Design :
- Nic Rix
- Copy :
- Keenan Mulvaney
- UX :
- Peter Hidden
- Media :
- Ronen Cohen
- Community and PR :
- Aneshree Naidoo
- Community and PR :
- Arne Dunckers
- Community and PR :
- Savannah Walley
- Project Management :
- Isobel Ringrose
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Project Type