Kraft : Cnt Sleep

The tweet turned spot.

Published On
Mar 27, 2011

Editor's Pick

Yesterday Kraft and Crispin Porter + Bogusky trolled through Mac & Cheese lovers' tweets to create this spot, which aired last night on Conan and Lopez on TBS.

Kraft and Crispin teamed with Bob Industries director Bob Odenkirk to shoot multiple tweet-inspired spots, one of which was chosen for TV broadcast. The remaining spots can be viewed on the Kraft Mac & Cheese Facebook page.

The project was such a success that Kraft and Crispin are doing it all over again today, with another spot set to air during both shows on TBS tonight.


Mar 28, 2011
Brand :
Client :
Agency :
Crispin Porter Bogusky
Vice President, Group Creative Director :
Bill Wright
Worldwide Chief Creative Officer :
Rob Reilly
Vice President, Group Creative Director :
James Dawson-Hollis
Interactive Group Creative Director :
Matt O'Rourke
Associate Creative Director :
Cliff Leicht
Associate Creative Director :
Wendy Leicht
Art Director :
Bryan Denman
Copywriter :
Kent Carmichael
Senior Designer :
Doug Menezes
Executive Producer :
Chad Hopenwasser
Integrated Producer :
Carolyn Johnson
Production Company :
Bob Industries
Director :
Bob Odenkirk
Executive Producer :
T.K. Knowles
Production Supervisor :
Anthony Harman
Line Producer :
Diane Castrup
Director, Photography :
Adam Sherer
Post Production :
Plus Productions
Editorial Company :
Plus Productions
Editor :
Adam Nikolaidis
Editor :
Wayde Samuel
Assistant Editor :
Daniel Reitzenstein
Editorial Producer :
Idalia Deshon
Music Company :
Beacon Street Studios
Visual Effects Producer :
Idalia Deshon
Content Supervisor :
Spencer Holmes
Executive Integrated Music Producer :
Adrea Lavezzoli
Assistant Content Manager :
Carrie White
Visual Effects Company :
Plus Productions
Executive Integrated Music Producer :
Andrew Feltenstein
Content Management Supervisor :
Tamsin Mariner
Content Manager :
Sara Horner
Sound Designer :
Eddie Alonso
Visual Effects :
Adam Nikolaidis

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