Kraft : Cnt Sleep
The tweet turned spot.
Published On
Mar 27, 2011
Editor's Pick
Yesterday Kraft and Crispin Porter + Bogusky trolled through Mac & Cheese lovers' tweets to create this spot, which aired last night on Conan and Lopez on TBS.
Kraft and Crispin teamed with Bob Industries director Bob Odenkirk to shoot multiple tweet-inspired spots, one of which was chosen for TV broadcast. The remaining spots can be viewed on the Kraft Mac & Cheese Facebook page.
The project was such a success that Kraft and Crispin are doing it all over again today, with another spot set to air during both shows on TBS tonight.
Credits
- Date
- Mar 28, 2011
- Brand :
- Kraft
- Client :
- Kraft
- Agency :
- Crispin Porter Bogusky
- Vice President, Group Creative Director :
- Bill Wright
- Worldwide Chief Creative Officer :
- Rob Reilly
- Vice President, Group Creative Director :
- James Dawson-Hollis
- Interactive Group Creative Director :
- Matt O'Rourke
- Associate Creative Director :
- Cliff Leicht
- Associate Creative Director :
- Wendy Leicht
- Art Director :
- Bryan Denman
- Copywriter :
- Kent Carmichael
- Senior Designer :
- Doug Menezes
- Executive Producer :
- Chad Hopenwasser
- Integrated Producer :
- Carolyn Johnson
- Production Company :
- Bob Industries
- Director :
- Bob Odenkirk
- Executive Producer :
- T.K. Knowles
- Production Supervisor :
- Anthony Harman
- Line Producer :
- Diane Castrup
- Director, Photography :
- Adam Sherer
- Post Production :
- Plus Productions
- Editorial Company :
- Plus Productions
- Editor :
- Adam Nikolaidis
- Editor :
- Wayde Samuel
- Assistant Editor :
- Daniel Reitzenstein
- Editorial Producer :
- Idalia Deshon
- Music Company :
- Beacon Street Studios
- Visual Effects Producer :
- Idalia Deshon
- Content Supervisor :
- Spencer Holmes
- Executive Integrated Music Producer :
- Adrea Lavezzoli
- Assistant Content Manager :
- Carrie White
- Visual Effects Company :
- Plus Productions
- Executive Integrated Music Producer :
- Andrew Feltenstein
- Content Management Supervisor :
- Tamsin Mariner
- Content Manager :
- Sara Horner
- Sound Designer :
- Eddie Alonso
- Visual Effects :
- Adam Nikolaidis
Need a credit fix? Contact the Creativity Editors
Project Type
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