Is Coke getting just a little bit political in its global holiday ad this year?
A campaign by Argentinean agency Santo, running in diverse markets, puts a new perspective on Coke's long-running association with Santa Claus. It points out that he's actually a "strange man from a mysterious land who's looking to sneak into our home" and who "uses darkness as a cover to smuggle dubious packages after gathering information about us." (So, a combination of drug dealer, burglar and Facebook then?)
However, the spot goes on to point out that despite all this, we welcome him -- and to say that "It doesn't matter how different we seem if we chose to see the good in other people." The tagline is "what we share is stronger."
The spot, directed by Pucho Mentasti via Blue Films, is running in markets including Colombia, Ecuador, Guatemala, the U.K., France, Spain, Portugal and Japan -- but doubtless its message could apply in many other countries in the current political climate, including the U.S.