This Coca-Cola Christmas Cab Encourages You to Share Rides

DAVID Outfits a Cab That's So Much More in New 'Happines' Stunt

Published On
Dec 23, 2013

Editor's Pick

Another day, another feel-good stunt from Coca-Cola. This time, it enlists agency DAVID to spread some Christmas cheer in Italy. As people wait in line for cabs in a holiday rush. a taxi outfitted in Coke colors pulls up and picks up people. It then broadcasts its destination on a little screen, so other people who might be going the same way can also hail the cab. Passengers inside make new friends, and share some Coke too.

Credits

Date
Dec 23, 2013
Brand:
Coca Cola
Client:
Coca Cola
Agency:
David

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Project Type