Coca-Cola : Coke Polar Bowl Naptime-Super Bowl XLVI

The bears weigh in on the game. . and the ads.

Published On
Feb 06, 2012

Editor's Pick

Coca-Cola, with the help of Wieden + Kennedy Portland, gave the Polar Bears a voice during this Super Bowl second screen experience. On Cokepolarbowl.com and the brand's Facebook page, the bears, each supporting one of the teams, reacted in real time to the game's plays, even falling asleep to some of the commercials, as seen in the video here. The experience, it turns out,drew way more fans than Coke had expected.