Coca-Cola : Crazy for Good

Kindness collected.

Published On
Jan 14, 2013

Editor's Pick

Coca-Cola and Ogilvy Brazil collect random acts of kindness in this charming film directed by Smuggler's Henry-Alex Rubin. Characterizing the do-good antics as "crazy," the film inspires you to get a little crazy by featuring real people doing acts of kindness, from high-fiving people on the street, to paying for the tolls of the cars in line behind them.

The agency also shot individual films of some of the people featured in the spot -- like the secret gardener, and the "swing guy."

Credits

Date
Jan 14, 2013
Brand:
Coca-Cola
Client:
Coca-Cola
Agency:
Ogilvy & Mather-Brazil
Director:
Henry-Alex Rubin
Production Company:
Smuggler
Line Producer:
Drew Santerserio
Regional Creative Director:
Gaston Bigio
Chief Creative Officer:
Anselmo Ramos
Executive Creative Director/Production:
Fred Saldanha
Executive Creative Director/Production:
Claudio Lima
Art Director:
Douglas Kozonoe
Art Director:
Fernando Reis
Copywriter:
Fred Saldanha
Copywriter:
Marcelo Padoca
Copywriter:
Beto Cocito
Producer:
Veronica Beach
Director, Photography:
Antonio Paladino
Line Producer:
Drew Santarsiero
Editorial:
Lost Planet NY
Online:
Black Hole
Color:
Fergus McCall
Music:
Josh Ralph
Music:
Rumor Mill
Sound Mix:
Heard City
Sound Engineer:
Philip Loeb

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Project Type