Coca-Cola : Falling Dominoes

Solve a riddle and get a fun site in exchange.

Published On
Mar 08, 2012

Editor's Pick

Last week, Coke unveiled its Facebook Timeline, and challenged fans with little puzzles to keep them engaged. One by one, the marketer released little riddles, that, if solved, led you to destinations that provided fun-filled digital treats. This one, FallingDominoes.com, is particularly delightful, providing a glorious 40-second display of toppling colorful tiles--without the worry of cleanup.

The first two presented the crackling flames of ABeachBonfire.com and fun bubbles you could blow with your computer mic on BlowingBubblesintheSky.com. Agency W+K Amsterdam calls the mini-sites "little islands in the internet where fun, unexpected things take place." Coke also just debuted its latest puzzle--with the following riddle:

The opposite of a frown, Turns a bad day upside-down. // There are more than a million, // And less than a trillion. // So many people with so many styles,// You can be part of the O _ _ B _ _ _ _ _ _ S _ _ _ _ _ .com

Credits

Date
Mar 08, 2012
Brand:
Coca-Cola
Client:
Coca-Cola
Agency:
Wieden & Kennedy-Amsterdam
Executive Creative Director/Production:
Eric Quennoy
Executive Creative Director/Production:
Mark Bernath
Creative Director:
Eric Quennoy
Creative Director:
Mark Bernath
Art Director:
Daniel Maxwell
Art Director:
Nacho Guijarro
Copywriter:
Daniel Maxwell
Copywriter:
Ivan Cash
Creative Planner:
Amanda Feve
Digital Producer:
Arnaud Ronquillo
Project Manager:
Emma Williamson
Business Affairs:
Barrie Williams
Business Affairs:
Emilie Douque
Digital Production:
Random
Owner:
Daan Lucas
Creative Developer:
Hugo Dechesne
Global Senior Brand Manager:
AJ Brunstein
Social Marketing and Connection Strategy Manager:
Brad Ruffkess
Global Creative Director:
Jackie Jantos

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Project Type