'Feel' a Coca-Cola bottle without seeing it in brand's minimalist campaign
Ads don't need much to convey the shape of the vessel
Editor's Pick
Thanks to its iconic branding, Coca-Cola is one of the few companies that can get by with very little when it comes to communicating its message. Such is evident in this new outdoor campaign from Publicis Italy that uses nothing but the brand’s red and white palette, logo and a tiny amount of copy to remind consumers that they might want to reach out and grab a Coke.
The white logo on red background curves as if it’s wrapped around the brand’s distinctive bottle shape, and a two-word sentence above reads, “Feel it.”
The campaign was created out of Publicis Italy and is running in out-of-home ads as well as print and social in the Central and Eastern European markets.
Fellow iconic brand McDonald's also recently took a minimalist approach with an outdoor campaign that replaced sandwich ingredients with typography.
Credits
- Date
- Feb 18, 2020
- Client :
- CocaCola
- Agency :
- Publicis-Italy
- Global Chief Creative Officer Publicis Worldwide :
- Bruno Bertelli
- Chief Creative Officer Publicis Italy :
- Cristiana Boccassini
- CEE Executive Creative Director :
- Davide Boscacci
- Associate Creative Director/Copywriter :
- Stefano Zanoni
- Creative Supervisor/Art Director :
- Roberto Ardigò
- CEE Regional Client Lead :
- Lorenza Montorfano
- Client Service Director :
- Benedetta Virga
- Group Account Director :
- Mirjana Slavkovic
- Account Supervisor :
- Alberto De Simone
- Art Buyer :
- Caterina Collesano
- Post Production :
- B612
- Content Excellence team CEE Business Unit :
- Desirèe Ferrari
- Content Excellence team CEE Business Unit :
- Laura Legrenzi
- Content Excellence team CEE Business Unit :
- Camilla Zanaria
- Marketing director CEE Business Unit :
- Romain Mallard
- Integrated Marketing Experience director CEE Business Unit :
- Dimitar Andonov
- Marketing Team Romania :
- Corina Rijnita
- Marketing Team Romania :
- Iuliana Nedelcu
- Marketing Team Romania :
- Miruna Smeureanu
- Marketing Team Romania :
- Giulia Burlui
- Marketing Team Bulgaria :
- Svetlana Dimitrova
- Marketing Team Bulgaria :
- Eliza Grancharova
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