Coke Sends a Quarterback 'All the Way' in Super Bowl Spot

Wieden & Kennedy Emphasizes Local Roots

Published On
Jan 27, 2014

Editor's Pick

Coca Cola emphasizes its community oriented attitude in one of its two Super Bowl spots. Created by Wieden & Kennedy, the commercial, directed by Jake Scott, was shot in a Green Bay, Wis. suburb. It stars a high school quarterback, Adrian, who goes all the way -- and beyond -- to score a touchdown. The final scene was shot in Lambeau Field, and most of the people starring in the spot are local residents.

Credits

Date
Jan 27, 2014
Brand:
Coca-Cola
Client:
Coca-Cola
Agency:
Wieden & Kennedy-Portland
2D Director/Art Director:
Jeff
Creative Director:
Hal Curtis
Creative Director:
Antony Goldstien
Creative Director:
Jeff Gillette
Producer:
Anna Smith
Planner:
Nicole Brandell
Planner:
Maria Correa
Comms Planning:
Alex Barwick
Comms Planning:
Kelsey Bozanich
Business Affairs:
Karen Murillo
Project Manager:
Laurie Holtz
Executive Creative Director:
Joe Staples
Executive Creative Director:
Susan Hoffman
Head of Production:
Ben Grylewicz
Production Company:
RSA Films
Director:
Jake Scott
President:
Jules Daly
Executive Producer:
Tracie Norfleet
Line Producer:
David Mitchell
Head of Production:
Elicia Laport
Sales Rep:
Holly Ross
Editoral Company:
Rock Paper Scissors
Editor:
Adam Pertofsky
Song:
Jump Around by House of Pain

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Project Type