Store Checkout 'Beep' Gets a Coke Twist in Brazilian Campaign

Ogilvy Brazil Uses Five-Note Melody to Make Buying a Coke Fun

Published On
May 20, 2014

Editor's Pick

Coca Cola is happiness -- or at least, that's what the brand's marketing has been telling you. But there was a place where that happiness was missing: the supermarket checkout. Ogilvy Brazil cleverly used the brand's telltale, instantly recognizable, five-note-melody to make the "beeps" at the checkout musical. Every time a Coke barcode was recognized, it played the tune, thanks a small device inside a supermarket chain's checkout system.