Coca-Cola Portugal : Stadium Dorm

Sleep in Coke's luxury corporate box.

Published On
Mar 06, 2012

Editor's Pick

After testing soccer fans' honesty with Rivalry Wallet, Coke Portugal and agency O Escritorio launch another feel-good campaign. Coca-Cola has been an official sponsor of the Benefica Stadium since 2000. As part of this sponsorship, it owns a luxury corporate box for the use of Coke employees and partners.

But why should Coke higher-ups get all the privileges? Coke gave up its "eagle eye view" box and turned it into a dormitory for fans -- for the use of the fanatics that can't sleep a wink before a big game.

Fans can apply to spend 24 hours in the dorm (and get a free breakfast!) at CocaCola.pt. Check out the making of video.

Credits

Date
Mar 06, 2012
Brand:
Coca-Cola Portugal
Client:
Coca-Cola Portugal
Agency:
O Escritório
Creative:
Nuno Jernimo
Creative:
Tiago Canas Mendes
Producer:
Telma Alfredo
Director:
Henrique Blanc
Designer:
Joo Oliveira

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Project Type