Coke's 'Small World Machines' Gets Print Campaign Uniting Indians and Pakistanis

Two Faces, Made One

Published On
Jul 09, 2013

Editor's Pick

Coke's "Small World Machines" campaign, which placed vending machines in India and Pakistan that let people from both countries interact with each other, introduces a print component to the Cannes Lions-winning work. The posters, created by Leo Burnett Sydney, are simple, each featuring one half of a face -- one Indian, one Pakistani -- united by the Coke swirl.