Coke Reunites Armless Soccer Player with Two Pros for World Cup Tear-Jerker

Argentina's Victor Dell'Aquila Relives a Classic Moment on the Pitch

Published On
Mar 17, 2014

Editor's Pick

Argentine soccer athlete Victor Dell'Aquila's passion for the sport seems to know no bounds. The longtime football fan lived a relatively normal life until the age of 12, when a tragic accident caused him to lose both arms. But the event did nothing to stifle his enthusiasm for the sport, which gave him the heart to carry on and which he learned to play skillfully despite his physical limitations. His fervor for soccer perhaps shone most brightly on June 28,1978 during the World Cup final match in which Argentina bested The Netherlands for the top prize. At the moment of victory, the team's captain fell to his knees, embraced the goal keeper and within seconds, they were joined by a surprise visitor. Victor had stormed onto the pitch to join the celebratory moment -- creating a picture-perfect moment that was memorialized in the press and dubbed "El Abraza Del Alma," which translates to "The Soul Embrace."

For this year's World Cup, Coca-Cola brought Victor and the Argentina team's former captain and goalkeeper for a joyous reunion, in this tear-inspiring film created out of David Argentina and directed by Javier Usandivaras of Rebolucion.

Credits

Date
Mar 17, 2014
Executive Creative Director/Production:
Joaquin Cubria
Executive Creative Director/Production:
Ignacio Ferioli
Creative Director:
Matias Lafalla
Creative Director:
Ramiro Rodriguez Gamallo
Head of Production:
Lila Romero
Producer:
Sebastian Garcia Suarez
Director:
Javier Usandivaras
Production Company:
Rebolucion
Executive Production:
Patricio Alvarez Casado
Executive Production:
Ezequiel Ortiz
Producer:
Alejandro Rossi
Post Production:
Uda Post
Sound Director:
Portaestudio
Music:
Cluster Music
Client:
Luis Gerardin
Client:
Guillermo Gimenez y Brotons
Client:
Marina Saroka
Client:
Stephan Czypionka
Client:
Katzi Olivella
Client:
Alberto Velasco
Client:
Diego Luis
Client:
Maria Lorena Supervielle
Brand:
Coca-Cola
Client:
Coca-Cola
Agency:
David

Need a credit fix? Contact the Creativity Editors

Project Type