This Coke ad kicks off Premier League soccer's new season by joyfully welcoming newcomers
Spot by M&C Saatchi highlights new clubs
Editor's Pick
As the new Premier League soccer season kicks off in the U.K., Coke is welcoming new clubs to the league with a joyful new spot.
The ad, set to Yazoo's "Only You," is full of in-jokes. To mark Norwich City’s return to the top ranks, TV cook and long-standing Norwich City supporter and director, Delia Smith, relives her infamous rallying cry from 2005, in the form of her famous fish pie. Meanwhile Sheffield United’s return is marked with Brian Deane, who scored the first ever goal in the Premier League for Sheffield United, surprising excited fans in a local bar. Aston Villa fans are featured in a Barbers getting a haircut with a difference in tribute to current star Jack Grealish.
The ad was directed by Stacy Wall at Rogue for M&C Saatchi.
Credits
- Date
- Aug 06, 2019
- Senior Brand Manager :
- Andrea Bombrini
- Agency :
- M&C Saatchi
- Chief Strategy Officer :
- Raquel Chicourel
- Chief Creative Officer :
- Justin Tindall
- Creative Director :
- Matt Collier
- Creative Director :
- Wayne Robinson
- Creative :
- Dominic Moira
- Creative :
- Kieron Roe
- Business Director :
- Angus Maclay
- Senior Account Manager :
- Tabby Powell-Tuck
- Graduate Trainee :
- Jamie Roston
- Producer :
- Eliot Liss
- Director :
- Stacy Wall
- Production Company :
- Rogue Films
- Producer :
- Polly Ruskin
- Producer :
- James Howland
- Editing :
- Paul Hardcastle
- Editing :
- James Forbes-Robertson
- Editing :
- Trim
- Online Post-Production :
- ETC
- Audio Post-Production :
- Sam Ashwell
- Audio Post-Production :
- 750mph
- Agency :
- M&C Saatchi
- Client :
- Coca-Cola (UK)
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