This Coke ad kicks off Premier League soccer's new season by joyfully welcoming newcomers

Spot by M&C Saatchi highlights new clubs

Published On
Aug 06, 2019

Editor's Pick

As the new Premier League soccer season kicks off in the U.K., Coke is welcoming new clubs to the league with a joyful new spot.

The ad, set to Yazoo's "Only You," is full of in-jokes. To mark Norwich City’s return to the top ranks, TV cook and long-standing Norwich City supporter and director, Delia Smith, relives her infamous rallying cry from 2005, in the form of her famous fish pie. Meanwhile Sheffield United’s return is marked with Brian Deane, who scored the first ever goal in the Premier League for Sheffield United, surprising excited fans in a local bar. Aston Villa fans are featured in a Barbers getting a haircut with a difference in tribute to current star Jack Grealish.

The ad was directed by Stacy Wall at Rogue for M&C Saatchi. 


Aug 06, 2019
Senior Brand Manager :
Andrea Bombrini
Agency :
M&C Saatchi
Chief Strategy Officer :
Raquel Chicourel
Chief Creative Officer :
Justin Tindall
Creative Director :
Matt Collier
Creative Director :
Wayne Robinson
Creative :
Dominic Moira
Creative :
Kieron Roe
Business Director :
Angus Maclay
Senior Account Manager :
Tabby Powell-Tuck
Graduate Trainee :
Jamie Roston
Producer :
Eliot Liss
Director :
Stacy Wall
Production Company :
Rogue Films
Producer :
Polly Ruskin
Producer :
James Howland
Editing :
Paul Hardcastle
Editing :
James Forbes-Robertson
Editing :
Online Post-Production :
Audio Post-Production :
Sam Ashwell
Audio Post-Production :
Agency :
M&C Saatchi
Client :
Coca-Cola (UK)

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