Can You Save this Ice Polar Bear From Melting?

Coke and WWF Team Up with Essencius Denmark to Save an Ice Sculpture

Published On
Aug 21, 2013

Editor's Pick

Coca-Cola continues its do-gooding with a partnership with the World Wildlife Fund to draw attention to a problem close to the beverage company's heart: the survival of its iconic brand mascot, the polar bear.

Working with agency Essencius in Denmark, the brand placed a two-ton ice sculpture of a polar bear in Copenhagen. Every six hours, the temperature would rise one degree. Fans logging on via a Facebook app could live-stream the action, and for every 1,000 likes or shares, the temperature would lower by one degree. The message: You have the power to save the bear.

Credits

Date
Aug 21, 2013
Brand:
Coca-Cola & WWF
Client:
Coca-Cola & WWF
Agency:
Essencius & Unfold by Essencius

Need a credit fix? Contact the Creativity Editors

Project Type