A young woman goes on a magical sleepwalking adventure with her dog in a cool, stylish new fashion film/music video for Swedish sleepwear brand Nufferton.
The brand's tagline is "Dreamed Up in Sweden," created by creative agency Golf, a new venture launched by BBH New York and Mother London alumni Henrik DÃ¼fke and Felipe Montt. The pair engaged Landia/The Directors Bureau director Rodrigo Saavedra to shoot the film, which shows the heroine clad in her stylish Nufferton pajamas throughout, and collaborated with Swedish band Niki & the Dove, whose "Coconut Kiss" serves as the soundtrack.
The story starts with the young woman arguing with her boyfriend on the phone in her cool urban apartment, then noticing that he's changed his Facebook status to "single." After staring bitterly at his page, and also idly noticing an ad for "seven nights in Barbados," she falls asleep, but her dog has other ideas, taking her sleepwalking into the city. There, she imagines herself on a tropical island, eventually coming face- to-face with her (former?) boyfriend.
The film is fulll of groovy attitude and witty touches (like the fact that Stockholm is full of sleepwalking dog-owners). Pajamas have never looked so badass.