Real World Code-Cracking Brings Mastermind to Life

DDB Paris brings fun to another Hasbro game

Published On
Apr 01, 2013
Code Crackers

Editor's Pick

DDB Paris brings dimension to another icon of the board game world in its latest Hasbro campaign, for the code-cracking game Mastermind. The print effort, illustrated by Bob London, applies the deciphering skills players need for the game, to real world conundrums, like a mother figuring out the cause of her baby's tantrum, or a psychiatrist analzying his patient's problems.

DDB Paris has quite the flair for bringing new life to classic games and toys, as in this effort for Boggle or this totally out there spot for Mr. Potato Head.


Apr 02, 2013
Brand :
Hasbro Mastermind
Client :
Hasbro Mastermind
Agency :
Executive Creative Director :
Alexandre Herve
Illustrator :
Bob London
Agency Producer :
Sophie Megrous
Agency Producer :
Quentin Moenne Loccoz
Copywriter :
Myriam Derouault
Art Director :
Alexandrine Desbrugeres

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Project Type