Raccoons in your kitchen are fine once you've had your Coffee Mate in brand's comedic campaign

Spots from McCann Canada suggests a dash of the Nestle product can improve anything

Published On
Mar 30, 2021

Editor's Pick

Mornings can be tough going (even if you're working from home), and many of us surely recognize that feeling that you can't function until you've imbibed at least one cup of coffee. But could a good cup of coffee improve even a disaster of a morning?

That's the premise of a new comedic campaign for Coffee Mate from Nestle Canada, which imagines exaggeratedly disastrous morning situations made, well, less disastrous by a coffee with a dash of the product. 

In one spot, an exhausted-looking couple survey their kitchen, which has been invaded by a pack of raccoons overnight. As the raccoons lick plates in the dishwasher, destroy the freezer and bathe in the basin, they calmly drink their coffee with Coffee Mate, the woman only commenting: "We gotta remember to keep that window closed."

In a second spot, another couple look dismissively at the massive sinkhole that has appeared in their kitchen, only remarking "that's big" as they contentedly drink their beverage. "There's no cup of coffee that can save this morning," says the voiceover. "But a rich and creamy cup of coffee with Coffee Mate might."

The ads, directed by James Haworth at Circle Productions for McCann Canada, are running across Canadian broadcast, social and YouTube.


Mar 30, 2021
Client :
Coffee Mate
Agency :
Chief Creative Officer :
Josh Stein
Associate Creative Director :
Bill Schaefer
Associate Creative Director :
Ihar Turtsou
Agency Producer :
Tracy Luong
Account Management :
Emily MacLaurin-King
Account Management :
Jill Simmonds
Account Management :
Claire Morand
Strategy :
Aviva Frenkel
Strategy :
Michael Kates
Production :
Circle Productions
Director :
James Haworth
Exec Producer :
Laurence Payne
Exec Producer :
Karen Tameanko
Barry Parrell
Production Designer :
Dillon McManamy
Line Producer :
Erica Parks
Casting :
Shasta Lutz
Casting :
Jigsaw Casting
Editor :
Jackie Roda
Editor :
Married To Giants
Asst. Editor :
Matthieu Belanger
Color :
Wade Odlum
Color :
Alter Ego
Online :
Wingman VFX
Artist :
James Andrews
Artist :
Sean Douglas
Artist :
Audio Ian Boddy
Artist :
Vanya Drakul
Artist :
Lauren Davies
Artist :

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