Nendo's Starbucks Cups Feature Drink Designs on the Bottom

Reminder that the Glass is Always Half-Full

Published On
Mar 19, 2014

Editor's Pick

Japanese design studio nendo has created a new line of coffee cups for the Japanese market that represent the company's "glass half-full" philosophy. All three of the cups feature graphics of a Starbucks drink, like an Americano, Caramel Macchiato or Latte, on the bottom. So when you turn them over, they're still "full."

Hat tip to Design Boom.

Credits

Date
Mar 19, 2014
Brand:
Starbucks Japan
Client:
Starbucks Japan
Design:
Nendo

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Project Type