Messi, Pogba and Suarez 'Direct' Their Own Adidas Films
Campaign by Iris Promotes Brand's 'Cold Blooded' Soccer Boot Collection
Feb 22, 2018
Adidas got three of its star soccer player endorsers, Luis Suarez, Paul Pogba and Lionel Messi, to "direct" their own films for the brand in its latest campaign promoting its Cold Blooded SS18 pack.
The campaign consists of three online films, with a one-minute edit, seen here, in which the players promote the three different boots in the collection--Pogba the Predator, Messi the Nemeziz, and Suarez the X Boot--by showing off some of their skills in amusing ways.
To demonstrate speed, Suarez plays the drums, races with a dog and runs with a parachute attached to his back; Pogba (who's a camera natural) shows off "control" by playing keepy-uppy with a PlayStation and performing some spins in a sports car and Messi--well, he demonstrates agility by taking on a whole American football team.
Iris was responsible for the creative while Gerson Aguerri via Canada directed the three "directors."