Colgate : Photoshop Disasters 1

Bad teeth are a huge deal.

Published On
Jul 16, 2012

Editor's Pick

How much of a big deal are bad teeth? Y&R Sao Paulo knows. A series of print ads out of the agency for Colgate demonstrate that when it comes to grotesque dents, even Photoshop disasters can't take the spotlight off of them.

Credits

Date
Jul 16, 2012
Brand:
Colgate
Client:
Colgate
Agency:
Young & Rubicam-Sao Paulo
Chief Creative Officer:
Rui Branquinho
Creative Director:
Rui Branquinho
Creative Director:
Flavio Casarotti
Art Director:
Renato Butori
Copywriter:
Fabio Victoria
Copywriter:
Pedro Bullos
Photographer:
Bruno Cals
Art Buyer:
Monica Beretta
Agency Producer:
Elaine Carvalho
Agency Producer:
Flavio Zamboni
Creative Planner:
Fernanda Flandoli
Creative Planner:
Eliana Yamaguchi
Creative Planner:
Adriana Eliezer
Media Team:
Gustavo Gaion
Media Team:
Fabiola Sidorenko
Client Approval:
Adriana Leite
Client Approval:
Tamara Kulb

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Project Type