This collision repair ad recalls one of the most epic crashes ever

Carstar, the collision repair company, goes big in its first campaign since the COVID-19 pandemic, traveling back to April 1912 for an amusingly droll discussion between a ship’s captain and first officer about collision repair services.

Charlotte-based agency Mythic developed the spot with directors We The Grimshaws of Ruckus Films. The commercial, running on cable, online streaming, digital and social, is just the tip of the iceberg, as the campaign also features radio, streaming audio, print, OOH and more.

“A collision can be a pretty historic event. So knowing Carstar wanted an idea that would be memorable, combined with the fact that they’re North America’s largest network of collision repair experts, got us thinking about historic collisions that we could recreate in a playful way,” said David Olsen, executive creative director of Mythic. “The reality is, when there’s a collision, we should all be thinking of Carstar—no matter when, no matter where.”

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