These Charming Ads Celebrate Two-Dad Families on Father's Day
Spots From Canadian Centre for Diversity and Inclusion Feature Some Creative Kids
Editor's Pick
Thoughtful kids find creative ways to make Father's Day gifts for both their dads in these simple but charming ads from the Canadian Centre for Diversity and Inclusion (CCDI). The campaign, by Rethink Toronto, includes spots that show children dividing one cologne bottle into two gifts, adding a simple "s" to a "Best Dad" mug, and photocopying a hand-made Father's Day card.
CCDI Founder and CEO, Michael Bach, said in a statement: "We cannot ignore the senselessly tragic homophobic and transphobic attack in Orlando, just as we cannot ignore the daily violence faced by LGBT+ people around the world. However, we also cannot respond to hate with hate. As Father's Day approaches, it's never been more important that we do everything we can to spread love; to remind ourselves of the simple pleasure a child finds in celebrating their father -- even more so when they have two."
Credits
- Date
- Jun 16, 2016
- Brand :
- CCDI
- Client :
- CCDI
- Agency :
- Rethink
- Creative Director :
- Aaron Starkman
- Art Director :
- Jake Bundock
- Writer :
- Andrew Chhour
- Broadcast Producer :
- Cat Dumas
- Account Manager :
- Haley Kriksic
- Account Director :
- Haley Kriksic
- Account Manager :
- Caleb Goodman
- Account Director :
- Caleb Goodman
- Content Strategist :
- Leah Gregg
- Production House :
- SPY
- Director :
- Tamir Moscovici
- Cinematographer :
- Stuart Campbell
- Executive Producer/President :
- Carlo Trulli
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