This Instagram filter puts Congressman John Lewis and BLM co-founder where Confederate statues once stood
The augmented reality project for Black History Month comes from Color Of Change and BBDO New York
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Slowly, Confederate monuments across the country are coming down, whether through political decree or ropes and strong arms. Often, the pedestals upon which the statues stood remain in place, but empty—enduring symbols of a stain on history.
To celebrate the beginning of Black History Month, racial justice organization Color Of Change has created a way to fill those empty plinths with the images of people who actually deserve to be recognized. “The Pedestal Project” uses augmented reality to put statues of civil rights activist and Congressman John Lewis, Black Lives Matter co-founder Alicia Garza and Freedom March NYC co-founder Chelsea Miller into the lives of Instagram users.
Made by BBDO New York, the filter is accessible through the Color of Change Instagram account. It projects a 3D CGI image of each activist, rendered from 2D sketches drawn by Black sculpture artist Spencer Evans, who imagined how each might look if cast in bronze for their own monument—Lewis gestures toward the future, Garza unfurls a BLM banner, and Garza clutches a bullhorn.
“In their time, white nationalist officials erected statues of Confederate leaders for a reason—to send a message about who should dominate this country, and to put Black people in our place,” said Rashad Robinson, president of Color Of Change, in a statement. “In our time, Confederate statues continue to encourage white nationalists who are hell bent on resisting progress. It’s not enough to remove them; we must replace them with symbols of a just vision of America. But most importantly, every statue we change must go hand in hand with a statute we change. We cannot allow symbols like monuments to be a consolation prize—they must accompany real efforts to change laws and outcomes for real people, which is why we’re focusing on three of the many heroes fighting for concrete, anti-racist policy changes that will transform our country for the better.”
While the filter works anywhere, enterprising users can search for empty pedestals that used to support Confederate monuments at ThePedestalProject.com and use the app in those locations. Currently, all are located on the East Coast, mostly in the Northeast. The Southern Poverty Law Center identifies more than 1,700 Confederate monuments still standing across the country.
"Symbols and their substance matter,” said Garza in a statement. “They are a representation of that which we vow to never forget—they are regular reminders of what we value, who we strive to be, as individuals, as communities, as a nation, as a people. There are symbols of racial terror all over our country—Confederate monuments, crosses burning on lawns of civil rights workers, statues to killers and war criminals. But what if there were monuments to our ongoing struggle for racial justice, for dignity, for democracy—not confined inside of memorials and museums, but everywhere that people gather?”
Users can also sign a change.org petition calling for the removal of all Confederate monuments.
“The Civil Rights Movement never ended; it has just taken new forms,” said Miller in a statement. “It is on every generation to build on the work of those who came before us and unapologetically stand on the shoulders of our ancestors.”
Credits
- Date
- Feb 02, 2021
- Client :
- Color of Change
- Agency :
- BBDO-New York
- Chief Creative Officer Worldwide :
- David Lubars
- Executive Creative Director :
- Daniela Vojta
- Executive Creative Director :
- Susan Young
- Associate Creative Director :
- Anshumani Khanna
- Associate Creative Director :
- Jess Andrews
- Executive Producer Content :
- Jessica Coccaro
- Producer Content :
- Star Wingate-Bey
- Senior Music Producer :
- Julia Millison
- Music Production Intern :
- Katie Theobalds
- Executive Producer Digital :
- James Young
- Producer Digital :
- Philip Peker
- Art Producer :
- Ilona Siller
- Art Producer :
- Lizzy Lehn
- Designer :
- Melanie Coyne
- Animator :
- Antoine Jones
- Managing Director :
- Steven Panariello
- SVP Senior Director :
- Lindsey Cash
- Account Manager :
- Dani Gredoña
- Account Manager :
- Alexandra Castellanos
- VP Strategy Director :
- Jen Leung
- VP Communications Director :
- Kate Kelley
- Communications Manager :
- Kaley Turner
- SVP Production Services Director :
- Jessica Nugent
- Business Manager :
- Grace Kelly
- Production Company :
- Color of Change
- President :
- Rashad Robinson
- Sr. Director of Communications :
- Amity Paye
- Senior Communications Manager :
- Jocelyn Walker
- Social Media & Content Manager :
- Nia Porter
- Social Media & Content Manager :
- Ryan Mattimore
- Social Media & Content Coordinator :
- Jiya Pinder
- Special Projects and Partnerships Manager :
- Alexsys Grishaber
- Co-Founder & Chief Executive Officer :
- Elizabeth Harrison
- SVP Brand Engagement :
- Veronica Rodriguez
- VP Corporate Communications :
- Max Buccini
- Director of Lifestyle :
- Lauren Monroe
- Director of Media Relations :
- Anina Bose
- Director of Brand Engagement Talent :
- Luis Braga
- Account Supervisor Influencer Relations :
- Heidi Smolevitz
- Statue Sculpture Artist :
- Spencer Evans
- Production Company 3D Statues :
- Happy Finish
- President / COO :
- Toby Roberts
- VP of U.S. Business Development :
- Joshua Parish
- Producer :
- Nicole Fitzhugh
- CG Supervisor :
- Matt Painter
- CG Artist :
- Benjamin Allen
- CG Artist :
- Flavio Novi
- CG Artist :
- Sam Windom
- Production Company :
- BBDO Studios
- Line Producer :
- Jon Shu
- DP :
- Morgan Ammons
- Add’l Footage :
- The Syndicate
- EP :
- Lindsey McLemore
- EP :
- Julia Galvin
- Shooter :
- Veronica Proudford
- Shooter :
- Eleanor Murray-Mendelson
- Editor :
- Alex Lubars
- Studio Director :
- Andre Rowe Jr.
- Senior Producer :
- Allie Kolb
- UGC Curation :
- Catch&Release
- Editorial Company :
- Rock Paper Scissors
- Editor :
- Aaron Tompkins
- Assistant Editor :
- Noah Benezra
- Executive Producer :
- Eve Kornblum
- Producer :
- Jenny Greenfield
- Telecine Company :
- MPC
- Senior Colorist :
- James Tillett
- Executive Producer :
- Chris Connolly
- Producer :
- Kay Carpenter
- Conform / Finish Company :
- MPC
- Creative Director/Flame Lead :
- Tom McCullough
- Flame Assist :
- Marcus Wood
- After Effects Artist :
- David Manzo
- Executive Producer :
- Camila De Biaggi
- Senior Producer :
- Anna Kravtsov
- Music :
- Pulse Music
- Composer :
- Charles Humenry
- Executive Producer :
- Dan Kuby
- Chief Engineer :
- Cory Bauman
- Casting Director :
- Janet Eisenberg
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