Toshiba : Color Films - Blue
Colors like no other.
Editor's Pick
Goodness Mfg tapped production Ghost Robot to create a series of color-driven films promoting the Toshiba tablet, one based on each color the tablet will be available in. Led by Ghost Robot CD/Director Adam Levite, the production company created a broad range of films, directed by Levite (Black/Silver/Lavender), Joey Garfield (Raspberry), Ben Dickinson (Green) and animation team //Kneeon (Blue.)
The pieces traverse a broad thematic palette, including a splashy b-boy dance-off, an abstract gymnastic performance and a dazzling drum performance from Brian Chippendale of RI band Lightning Bolt.
The color-themed collection is reminiscent of the adicolor short film campaign created in 2006 by Idealogue for adidas.
Credits
- Date
- Jun 27, 2011
- Brand :
- Toshiba
- Client :
- Toshiba
- Agency :
- Goodness Manufacturing-Los Angeles
- Production Company :
- Ghost Robot
- Director :
- Kneeon
- Production Company :
- Ghost Robot
- Director :
- Adam Levite
- Executive Creative Director :
- Thomas Adams
- Executive Producer :
- Rupert Samuel
- Art Director :
- Anja Duering
- Copywriter :
- Carl Corbitt
- Integrated Producer :
- Akash Khokha
- Production Company :
- Ghost Robot
- Executive Producer :
- Zach Mortensen
- Executive Producer :
- Mark De Pace
- Creative Director :
- Adam Levite
- Staff Producer :
- Stine Moisen
- Color Correction :
- Smoke & Mirrors
- Colorist :
- Ben Eagleton
- Executive Producer :
- Paul O'Beirne
Need a credit fix? Contact the Creativity Editors
