Toshiba : Color Films - Raspberry

Colors like no other.

Published On
Jun 26, 2011

Editor's Pick

Goodness Mfg tapped production Ghost Robot to create a series of color-driven films promoting the Toshiba tablet, one based on each color the tablet will be available in. Led by Ghost Robot CD/Director Adam Levite, the production company created a broad range of films, directed by Levite (Black/Silver/Lavender), Joey Garfield (Raspberry), Ben Dickinson (Green) and animation team //Kneeon (Blue.)

The pieces traverse a broad thematic palette, including a splashy b-boy dance-off, an abstract gymnastic performance and a dazzling drum performance from Brian Chippendale of RI band Lightning Bolt.

The color-themed collection is reminiscent of the adicolor short film campaign created in 2006 by Idealogue for adidas.

Credits

Date
Jun 27, 2011
Brand :
Toshiba
Client :
Toshiba
Agency :
Goodness Manufacturing-Los Angeles
Production Company :
Ghost Robot
Director :
Joey Garfield
Production Company :
Ghost Robot
Director :
Adam Levite
Executive Creative Director :
Thomas Adams
Executive Producer :
Rupert Samuel
Art Director :
Anja Duering
Copywriter :
Carl Corbitt
Integrated Producer :
Akash Khokha
Production Company :
Ghost Robot
Executive Producer :
Zach Mortensen
Executive Producer :
Mark De Pace
Creative Director :
Adam Levite
Staff Producer :
Stine Moisen
Color Correction :
Smoke & Mirrors
Colorist :
Ben Eagleton
Executive Producer :
Paul O'Beirne

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Project Type