London's Natural History Museum Invites You to Explore Color in Nature

Summer Exhibition Explores Nature's Palette

Published On
Jul 28, 2016

Editor's Pick

An eye-catching celebration of color promotes London's Natural History Museum's new Color and Vision summer exhibition, in an outdoor, press and digital campaign created by agency Krow.

The exhibition, in partnership with LG Electronics, explores nature's palette and includes hundreds of rarely displayed specimens, as well as immersive art and digital imaging, giving insight into why humans and other animals perceive the world differently, and how color-shifters and stealth experts deploy color to survive. A "Wall of Eyes," featuring more than 100 eyeballs from across the animal kingdom, will be displayed on 4K LG TV screens, including shots submitted through social media using the hashtag #MyEye.

Krow's posters capture this theme with ago a chromatic explosion made up of a huge array of specimens (many of which are featured in the exhibition) arranged in the shape of an eye. The agency also created the exhibition entrance area to entice those already at the museum to visit, and its creative has also been adapted across merchandise including a jigsaw puzzle, fridge magnet and complimentary book.

Credits

Date
Jul 28, 2016
Brand:
Natural History Museum
Client:
Natural History Museum
Agency:
Krow
Executive Creative Director:
Tim Robertson
Creative Director:
Georg Thesmann
Copywriter:
Tara Button
Account Director:
Felicity Pelly
Photographic Production:
Krow Creative Studio
Composition:
Krow Creative Studio
Typography:
Krow Creative Studio
Media Planning and Buying:
AKA

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