An eye-catching celebration of color promotes London's Natural History Museum's new Color and Vision summer exhibition, in an outdoor, press and digital campaign created by agency Krow.

The exhibition, in partnership with LG Electronics, explores nature's palette and includes hundreds of rarely displayed specimens, as well as immersive art and digital imaging, giving insight into why humans and other animals perceive the world differently, and how color-shifters and stealth experts deploy color to survive. A "Wall of Eyes," featuring more than 100 eyeballs from across the animal kingdom, will be displayed on 4K LG TV screens, including shots submitted through social media using the hashtag #MyEye.

Krow's posters capture this theme with ago a chromatic explosion made up of a huge array of specimens (many of which are featured in the exhibition) arranged in the shape of an eye. The agency also created the exhibition entrance area to entice those already at the museum to visit, and its creative has also been adapted across merchandise including a jigsaw puzzle, fridge magnet and complimentary book.