Vegas Trip and Barbie Mills are credited videographers for VisitLex's -- Lexington, Kentucky's latest tourism campaign. Weird names, huh? Well, they're horses.
Advertising Lexington as the "Horse Capital of the World," the city's tourism organization VisitLex teamed up with Cornett, a Lexington-based agency, to put GoPros on a few local ponies, and the result is a campaign filmed completely by horses.
If the shaky shots don't indicate who's behind the camera, text appears at the end of each spot, stating, "This commercial was filmed by a horse. Seriously."
The concept began as a joke, but Cornett creative director Whit Hiler found it a funny and simple concept. With only an hour of footage, Cornett produced four 15-second spots. U.K. grocery chain Waitrose took a similar approach last year, when it strapped cameras to cows to promote the care that goes into how it sources its food.
A behind-the-scenes video -- filmed by humans -- accompanies VisitLex's four spots, the others which can be seen which can be seen here, here and here.