You might shed a tear over this ad promoting Comic Relief

Touching film about a man and his grandchild promotes BBC fundraiser

Published On
Mar 14, 2019

Editor's Pick

The BBC's Comic Relief takes place in the U.K. this week, and to promote the 30-year-old fundraising initiative, a film from Wonderhood Studios reminds us that charity can bring us together in divided times.

The film--which seems particularly pertinent as Brexit comes to a head--features actor Peter Mullan playing a grandfather charged with look after his baby grandchild for the day. As he feeds, changes and plays with the baby, he talks to him about the fact that, despite our differences, we all give and we all take, we're all born and we all die. The film closes with the words "in 30 years you've raised £1.2 billion. We all need each other."

Bill Griffin, executive director of creative and brand, Comic Relief, says in a statement: “In these turbulent times, Comic Relief has an important role to remind the nation that we are more united than we’re led to believe."

The spot was directed by 32 at Pulse. It's the first creative work from Wonderhood Studios, the production venture founded last year by former Channel 4 chief executive David Abraham.