Gillette Gets Argentinian Soccer Star Replying to Fans' Tweets With His Feet
Sergio Aguero Kicked Letters on a Giant Keyboard
Jun 18, 2015
We've seen a soccer player demonstrate her precision by kicking lights out this month, but this latest campaign sees one actually tweet using his scoring skills.
During soccer's Copa America, Gillette asked Argentinian player Sergio "Kun" Aguero to spend a whole day replying to fans' tweets by kicking letters on a giant keyboard -- then pressing send. The campaign, by Del Campo Saatchi & Saatchi in Buenos Aires, asked fans to tweet using the hashtag #communityplayer, and Aguero responded with videos then shared online.