Gillette Gets Argentinian Soccer Star Replying to Fans' Tweets With His Feet

Sergio Aguero Kicked Letters on a Giant Keyboard

Published On
Jun 18, 2015

Editor's Pick

We've seen a soccer player demonstrate her precision by kicking lights out this month, but this latest campaign sees one actually tweet using his scoring skills.

During soccer's Copa America, Gillette asked Argentinian player Sergio "Kun" Aguero to spend a whole day replying to fans' tweets by kicking letters on a giant keyboard -- then pressing send. The campaign, by Del Campo Saatchi & Saatchi in Buenos Aires, asked fans to tweet using the hashtag #communityplayer, and Aguero responded with videos then shared online.


Jun 18, 2015
Brand :
Client :
Agency :
Del Campo Nazca Saatchi & Saatchi
Executive Creative Director :
Juan Pablo Lufrano
Executive Creative Director :
Rafael Santamarina
Executive Creative Director :
Ariel Serkin
Creative Director :
Ignacio Flotta
Creative Director :
Nicols Vara
Account Director :
Andra Papini
Account Executive :
Maximiliano Beltran
Agency Chief Producer :
Adrin Aspani
Agency Producer :
Juan Manuel Cuervo
Digital Project Manager :
Maximiliano Beltran
Production Company :
La Casa de las Pelculas/Album
Director :
Sebastian Valio
Executive Producer :
Camilo Rojas
Executive Producer :
Natalia Martin
Photography Director :
Pablo Desanzo
Production Manager :
German Cortes
Art Director :
Enrique Cicciari
Editor :
Adrian Perez
Post Production :
Music :
Violeta Music

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