Toyota : Commute
The secret lives of Baby Boomers.
Published On
Jul 05, 2011
Editor's Pick
A new campaign for the Toyota Venza shows Mom and Dad aren't just sitting around waiting for the phone to ring. A series of spots depict active baby boomers embracing their new-found freedom with adventurous hobbies and pursuits. Meantime, their Generation Y kids worry- somewhat patronizingly - about the state of their parents' presumably lackluster social lives.
Credits
- Date
- Jul 06, 2011
- Brand :
- Toyota
- Client :
- Toyota
- Agency :
- Saatchi & Saatchi-LA
- Executive Creative Director :
- Chris Adams
- Executive Creative Director :
- Margaret Keene
- Creative Director :
- Erich Funke
- Associate Creative Director, Art Director :
- Susan Alinsangan
- Art Director :
- Joel Francke
- Copywriter :
- Julia Regan
- Copywriter :
- Ryan Kutscher
- Designer :
- David Hsia
- Director, Integrated Production/Multimedia :
- Tanya LeSieur
- Executive Producer :
- Richard Bendetti
- Broadcast Producer :
- Tamsin Prigge
- Associate Integrated Producer :
- Jamye Graham
- Project Manager :
- Rick Gutierrez
- Project Manager :
- Maya Sweet
- Executive Communications Director :
- John Lisko
- Director, Communications :
- Nicole Scandaliato
- Digital Media Supervisor :
- Adeline Kim
- Media Planner :
- Kristin Bemowski
- Planning :
- Caryn Wiley
- Planning :
- Shauna Axton
- Business Affairs Manager :
- Carie Bonillo
- Business Affairs Manager :
- Stephen Duncan
- Production Company :
- Arts & Sciences
- Editing Company :
- ARCADE
- Finish :
- Airship
- Music :
- Beacon Street Studios
- Sound Design :
- 740 Sound
- Director :
- Matt Aselton
Need a credit fix? Contact the Creativity Editors
Project Type
