Toilet paper brand Quilted Northern did some research that found that people only remember toilet paper when it fails them. So, this new campaign from Droga5 looks at product experience from another point of view: that of the bathroom objects who are forced to witness your forgettable toilet moment.

The spots focus humorously on the inanimate objects that can't look away while you're doing you're business: the portrait of Great Grandpa Thaddeus, who would have loved to know his great-grandchildren, "but not like that;" the frog toilet roll holder; the toy soldiers unfortunately left in the bathroom, the birds on the wallpaper. It's a totally original idea, and done with a subtly humorous touch. The were directed by Smuggler's Bennett Miller, known for feature films such as "Moneyball," "Capote" and "Foxcatcher."