Continente : Portugal Beats Netherlands

Bringing confidence to Portugal, one country at a time.

Published On
Jun 04, 2012

Editor's Pick

Here's the second spot in retailer Continente and agency Born's campaign to bring confidence to Portuguese football viewers, who may be feeling a bit apprehensive after the country was pitted against Germany, Denmark and the Netherlands in the Euro 2012 draw.

In this installment, Portugal beats the Netherlands, as shown through a series of posters and ads that were placed in Holland. Portuguese footballer Maniche also stars in a spot that was broadcast in the Netherlands, speaking about how he scored against that country in Euro 2004.

The idea is to incorporate all the stunts that took place in the foreign countries into a film, which will help Portuguese fans feel a little more positive about their prospects in the championship. A Denmark ad is set to launch next and you can check out the German work here.


Jun 04, 2012

Need a credit fix? Contact the Creativity Editors

Project Type