Contrex : Contrexperience

Ladies and lovers of men, this is your lucky day.

Published On
Oct 05, 2012

Editor's Pick

How do you take projection mapping to the next level? With beefcake! French weight loss water brand Contrex sprinkled some testosterone on the out of home experience during this light and abs spectacular, created out of Marcel Worldwide. Ladies were treated to what at first starts out as a fairly explosive experience. Things got a little more dynamite when an army of super hot studs appeared, but then reached incendiary levels when women were invited to spice up the show, with the help of elliptical machines.

Although it feels very Magic Mike, the brand's been pulling stud-studded stunts even before the movie hit the screens.

Credits

Date
Oct 05, 2012
Brand:
Contrex
Client:
Contrex
Agency:
Marcel Worldwide
Creative Director:
Anne de Maupeou
Copywriter/Art Director:
Souen Le Van
TV Producer:
Cleo Ferenczi
Planning:
Guillaume Legorrec
Planning:
Anne Dimier-Vallet
3D Projection:
Superbien
Director:
Mathieu Jorrot
Production:
Fighting Fish
Producer:
Cyril Couve de Murville
Producer:
Caroline Petrucelli
Event Production:
Betta Splendens
Sound Design/Arrangement:
Clemens Hourriere
Sound Design/Arrangement:
Mathieu Sibony

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Project Type