Contrex : Contrexperience
Ladies and lovers of men, this is your lucky day.
Published On
Oct 04, 2012
Editor's Pick
How do you take projection mapping to the next level? With beefcake! French weight loss water brand Contrex sprinkled some testosterone on the out of home experience during this light and abs spectacular, created out of Marcel Worldwide. Ladies were treated to what at first starts out as a fairly explosive experience. Things got a little more dynamite when an army of super hot studs appeared, but then reached incendiary levels when women were invited to spice up the show, with the help of elliptical machines.
Although it feels very Magic Mike, the brand's been pulling stud-studded stunts even before the movie hit the screens.
Credits
- Date
- Oct 05, 2012
- Brand :
- Contrex
- Client :
- Contrex
- Agency :
- Marcel Worldwide
- Creative Director :
- Anne de Maupeou
- Copywriter/Art Director :
- Souen Le Van
- TV Producer :
- Cleo Ferenczi
- Planning :
- Guillaume Legorrec
- Planning :
- Anne Dimier-Vallet
- 3D Projection :
- Superbien
- Director :
- Mathieu Jorrot
- Production :
- Fighting Fish
- Producer :
- Cyril Couve de Murville
- Producer :
- Caroline Petrucelli
- Event Production :
- Betta Splendens
- Sound Design/Arrangement :
- Clemens Hourriere
- Sound Design/Arrangement :
- Mathieu Sibony
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Project Type
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