LCN : In Control of Control

LCN, a unit of Ingersoll Rand, makes closers as in the metal thing that shuts the door behind you. Trade ads for architects and builders may not seem like a great creative opportunity, but "we spoke with the engineers at LCN and

Published On
Sep 21, 2006
In Control of Control

Editor's Pick

LCN, a unit of Ingersoll Rand, makes closers as in the metal thing that shuts the door behind you. Trade ads for architects and builders may not seem like a great creative opportunity, but "we spoke with the engineers at LCN and realized there was rich territory in their somewhat odd enthusiasm for door closers," says DDB/Dallas writer Rustie Kaster. "Long copy was a natural fit to communicate the passion and complex physics that go into each of their products." Illustrations by Madison, Wis.-based information designers Funnel Inc., www.funnelinc.com.

Credits

Date
Sep 22, 2006
Client :
LCN
Creative Director :
DDB, Dallas
Copywriter :
Rustie Kaster
Art Director :
Allison May
Illustrator :
Funnel Inc.
Agency :
DDB-Dallas
Brand :
LCN

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Project Type