LCN : In Control of Control
LCN, a unit of Ingersoll Rand, makes closers as in the metal thing that shuts the door behind you. Trade ads for architects and builders may not seem like a great creative opportunity, but "we spoke with the engineers at LCN and
Published On
Sep 21, 2006

Editor's Pick
LCN, a unit of Ingersoll Rand, makes closers as in the metal thing that shuts the door behind you. Trade ads for architects and builders may not seem like a great creative opportunity, but "we spoke with the engineers at LCN and realized there was rich territory in their somewhat odd enthusiasm for door closers," says DDB/Dallas writer Rustie Kaster. "Long copy was a natural fit to communicate the passion and complex physics that go into each of their products." Illustrations by Madison, Wis.-based information designers Funnel Inc., www.funnelinc.com.
Credits
- Date
- Sep 22, 2006
- Client :
- LCN
- Creative Director :
- DDB, Dallas
- Copywriter :
- Rustie Kaster
- Art Director :
- Allison May
- Illustrator :
- Funnel Inc.
- Agency :
- DDB-Dallas
- Brand :
- LCN
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Project Type