Customer Happiness Mission Takes iD Mobile to the Strangest Places

#WeGotThis Campaign Brings Cell Service to Life

Published On
Jun 22, 2017

Editor's Pick

ID Mobile's new customer happiness officer will stop at nothing in his mission to keep subscribers feeling special -- even if it means interrupting them in the shower, eating their leftovers, or grabbing selfies with them on the beach.

A Secret Customer Happiness HQ is the launch pad for AllTogetherNow's new U.K. #WeGotThis campaign starring British actor Asim Chaudhry, who is well-known for his deadpan humor.

The introductory film signals Chaudhry's intention to achieve his goals "by any means necessary." He remains true to his word: the morning after a party he steps over sleeping revelers and loads his plate with pizza, prawn crackers, and thousand island dressing. As he tucks in to the unappetizing meal, he asks, "Just like this food, why would you waste your leftover data?"

In another film, Chaudhry acts as a selfie stick for a "bodalicious beach babe" to demonstrate data roaming, and in a fourth he interrupts a customer's shower to highlight bill capping control.

The ads, directed by Jon Riche through Hoots Entertainment, will run across Facebook, Instagram, YouTube, Vevo and Snapchat.


Jun 22, 2017
Brand :
iD Mobile
Client :
iD Mobile
Agency :
Managing Director :
Steve Parker
Creative Director :
Sam Willard
Creative Team :
Sam Willard
Creative Team :
John McDonnell
Account Team :
Joe Chalmers
Account Team :
Jess Shearing
Strategy :
Flora Proudlock
Talent Broker :
Melsie Bourne
Director :
Jon Riche
Production Company :
Hoot Entertainment
Production Producer :
Dominic Bunjevac
Production Producer :
Mathias Giley
Director, Photography :
Carl Burke
Offline Editor :
Matt Chodan
Offline Editing House :
Gorilla Editors
Post Production :
Smoke & Mirrors
Audio Post Production :
Unit Post Production
Agency Producer :
Jo Dillon
Media Agency :
Blue 449
Managing Partner :
Lindsay Payne
Group Account Director :
Emma Putnam
Account Director :
Beth Abood
Account Director :
Francesca Darvill
Senior Planner Buyer :
Daniel Hoey
PR Agency :
M&C Saatchi PR
Director :
Danielle Heximer
Associate Director :
Jessica Silver
Account Director :
Amy Rowlatt
Senior Account Executive :
Imogen Turner
Junior Account Executive :
Olivia Simpson

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