Converse : Desire

Converse unites more musicians for a fresh new track and interactive fun.

Published On
Apr 12, 2011

Editor's Pick

Converse brings three more artists together to launch a fresh new track, Desire, featuring Paloma Faith, Blur's Graham Coxon and Bill Ryder-Jones, formerly of Coral. The single is available for free download here and accompanying digital and retail experiences. The release follows last fall's Didn't Know What Love Was track, which united Hot City, Hot Chip and Bernard Summer.

Anomaly London, Perfect Fools, Unit9 and Intro teamed up on the various components of the campaign, which also includes a microsite, interactive music video and a digital installation at retailer Schuhs London flagship that brings the video to life. Created out of retail agency Intro, the setup involves six old school TV sets. Each features a character from the video and is equipped with a motion detector. Passersby trigger the detectors, causing the characters to follow their movements. Visitors can also connect to the Desire installation via Facebook places and claim exclusive in-store prizes.

Other components of the push include Living Waveform, a bespoke music player for the track, as well as scanner banner ads that pull content from their host sites to create a new video for the track and invite the audience to make their own.

Credits

Date
Apr 12, 2011
Brand:
Converse
Client:
Converse
Agency:
Anomaly-London
Digital Agency:
Perfect Fools
Retail Agency:
Intro
Post Production:
The Mill
Executive Producer:
Luke Colson
Producer:
Sophie Hogg
Shoot Supervisor:
Peter Hodsman
Colorist:
Aubrey Woodiwiss
2D Lead Artist:
Peter Hodsman
2D Lead Artist:
Nils Kloth
2D Lead Artist:
Carl Addy
2D Artist:
Ivo Sousa
2D Artist:
Bob Wolf
2D Artist:
Sam Southward
2D Artist:
Oliver Harris
3D Artist:
Stuart Turnbull
Producer Assistant:
Kirti Dave
Producer Assistant:
Brad Wood
Matte Painting:
Dave Gibbons
Matte Painting:
Can Sanalan
Final Cut Editor:
Daniel Budin
Interactive Production Company:
unit9

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Project Type