Ad Council/Adopt US Kids : Cookies

More misadventures in parenting.

Published On
Nov 12, 2012

Editor's Pick

The Ad Council and Adopt US Kids have created a series of new PSAs in their campaign, first begun in 2004 to encourage adoption of kids in foster care. Last year, the campaign introduced the message "you don't have to be perfect to be a parent" and promoted the adoption of 8-12 year old kids. This year, emphasis is placed on recruiting families for 14 to 16 year olds and the spots - featuring a Dad's adventures in baking, Mom embarrassing the neighbors and another parent whose kids remember the last time he tried something daring - were once again created pro bono by Kirshenbaum Bond Senecal + Partners. This year, the TV ads will also be joined by a social media element, including a yet-to-be launched Tumblr site named "Oh Parents" on which people can share their parenting mishaps. They can also share them on AdoptUS Kids' Facebook page and Twitter feed.


Nov 13, 2012
Brand :
Ad Council/Adopt US Kids
Client :
Ad Council/Adopt US Kids
Agency :
Kirshenbaum Bond Senecal & Partners-New York
Co-Chief Creative Officer :
Edward Brojerdi
Co-Chief Creative Officer :
Izzy DeBellis
Creative Director :
Will Bright
Associate Creative Director :
Mary O'Keefe
Associate Creative Director :
Ben Butler
Head of Content Production :
Dominic Ferro
Producer :
Brooke Kaylor
Executive Content Business Affairs :
Andrea Fagan
Agency Supervisor :
Gabriela Benitez
Production Company :
Director :
Amit Mehta
Executive Producer :
Jeff Miller
Line Producer :
Sean Cooley
Cinematographer :
Karl-Walter Lindenlaub
Post Production Company :
Cut + Run
Editor :
Joel Miller

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