Lurpak Takes Us On A Food Odyssey In Spot Urging Cooks To Be Adventurous
Latest Ad By W+K Promotes Brand's New Cook's Range, aimed at home cooks
Apr 07, 2014
Butter brand Lurpak has been squarely aiming itself at a foodie audience with sumptuously-filmed ingredients in its recent campaigns through Wieden + Kennedy London (such as Cooking Up A Rainbow), and its latest spot, promoting its newly launched "Cook's Range," is no exception. In the space travel-inspired spot, food such as veggies, eggs and flour take on an other-worldy quality to the soundtrack of theme from 2001 A Space Odyssey (aka "Also sprach Zarathustra" by Richard Strauss). Meanwhile, a rousing speech urges home cooks to be more adventurous and "choose the path less trodden." It was directed by Dougal Wilson at Blink with VFX via MPC.
Cook's Range, which consists of four butter-based products, is one of the biggest launches in the brand's history. W+K also designed the packaging, and a print campaign, shot by photographer Ryan Hopkinson.